Shake Paws

— the home of dogs —

Help reduce the stress your cat or dog experiences this Fireworks Night

by Shake Paws

Former Dr Who star David Tennant stars in films for cats and dogs that help reduce stress caused by fireworks

Woofering Heights film for dogs Some 82% of Britain’s cats and dogs are distressed by fireworks and loud noises according to research conducted by Censuswide on behalf of insurance firm More Th>n

November 5 is one of the most stressful times of the year for cats and dogs. But the barrages of Fireworks Night could become a little more bearable for our kitty and canine population, following the release of the first films for cats and dogs that have been scientifically developed to help reduce stress caused by fireworks.

The films for cats and dogs have been developed by More Th>n Pet Insurance and feature the unmistakable voice of actor David Tennant as the soothing narrator. The movies are playfully entitled Woofering Heights and Peer Window in homage to the Emily Bronte and Alfred Hitchcock classics. The films can be viewed on YouTube via the links below:

Although the short films might appear abstract and surreal to humans, they make highly compelling viewing for their intended audiences of cats and dogs. Indeed, every aspect of both films draws extensively on scientific insights into the precise forms of audio and visual content that can at first capture and arouse the attention of a cat or a dog before gradually inducing feelings of relaxation and sleep.

More Th>n worked with animal behaviourist Karen Wild and vet Robert White-Adams throughout the making of both films. In addition to compiling an in-depth academic report, Wild consulted on both productions to ensure they would stay true to the research and have the potential to relax cats and dogs and counter the effects of noise phobia.

Peer Window is set entirely within a window frame to reflect a cat’s habitual behaviour of staring out of windows for around five hours a day. The film depicts a blend of animate and inanimate objects, as recommended by the academic research, including looping scenes of fish, swaying trees, rain droplets and rippling water, among other abstract images. Accompanying these scenes are melodic sounds in cat-friendly frequencies and the softly spoken tones of David Tennant – based on the scientific insight that a human voice can relax cats.

Peer Window is a film designed to reduce stress in cats on Fireworks Night Peer Window is set in a window frame to mimic a cat’s natural behaviour to stare out of windows

Similarly, Woofering Heights, the film for dogs, employs key scientific prompts by incorporating slowly moving pastoral scenery, a cast of sedentary dogs and the relaxing lilt of Tennant delivering an Emily Bronte-inspired narration full of words and cadences that can calm canines. The film has also been shot entirely in a dog’s colour spectrum of blues and yellows to heighten their viewing experience.

The films are designed to be played to cats and dogs a number of times in the days leading up to the November 5, allowing them to become familiar with the content and learn by association. Both of the short films replay after the credits roll to reinforce the feelings of calm and relaxation.

Pet behavioural expert Wild said: “Noise phobia in cats and dogs can lead to distress, injury and long-term behavioural problems, so it is important for pet owners that they do as much as they can to help calm and relax their animals. These films may seem strange to humans, but it is important to realise that cats and dogs do not perceive the world in the same way we do and will respond to completely different audio and visual stimuli. Hopefully these films, in conjunction with other veterinary-approved measures, can have a positive effect on cats and dogs that suffer from noise phobia.”

Vet White-Adams added: “Noise phobia is a very common problem we encounter in veterinary practices. In addition to the well-documented issues caused by fireworks, we see problems caused by vacuum cleaners, building work, traffic noise, sirens and crashing and banging outside. These problems are mainly associated with dogs but more and more we’re seeing problems with cats too. Anything we can do to move their attention away from what’s scaring them to something more calming and relaxing is a valuable tool to have.”

In addition to playing the films to cats and dogs, owners can try to reduce the impact of fireworks by following this advice from vet White-Adams:

  1. Take your dog outside during the day and exercise them so they are tired. As with humans, physical exercise induces endorphin release, which among other things has a potent anti-anxiety effect.
  2. About an hour before expected fireworks give your dog/cat a medium sized normal meal. The feeling of satiety carries a potent natural anti-anxiety effect.
  3. Move your pet to the area of the house in which you believe they feel most at home.
  4. Cover the windows and doors, and turn on lights – you are aiming to reduce the impact and awareness of light flashes outside.
  5. Put on some background music at a moderate volume, preferably music with a constant and distracting bass or beat. You are aiming to reduce the startling impact of crashes, bangs and whistles from outside.
  6. If your pet is awake and active, try and distract them with gentle, calm play.